First Aid For Families brand identity
First Aid For Families was set up in 2009 by three mothers to offer affordable and accessible first aid workshops to families. Design and artwork.
I always find it interesting to go back over early drawings, if only to see how the final design came about. I was keen for the client to choose a clinical, graphic approach such as the “brightly coloured cross”. But they much preferred the boldness and simplicity of the faces in the hand, and, as it turned out, they were right.